Lidl UK has appointed TRACE Publicity to support its new Esmara by Heidi Klum fashion campaign launching this year. TRACE will support Lidl’s in-house press team with the UK launch encompassing digital, events, influencer engagement and PR. With Heidi Klum’s vast expertise and success in the fashion industry, Heidi has carefully designed a high-end yet affordable fashion collection for Lidl, making the range accessible for everyone. Heidi’s new fashion collection mirrors her characteristic style and will be available exclusively at Lidl launching across its network of stores nationwide this year.

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