Influencer marketing platform Lefty has released a Fashion Weeks on X Wrap Up report. Lefty partnered with the X team this season to decode the data shaping SS26 womenswear and influencer marketing on X. 

The SS26 season marked a period of radical transformation, with 15 highly anticipated creative debuts across the world’s top fashion houses and cities.  

The analysis of brand performance, leveraging X data, AI Grok insights, and a curated sample of Lefty’s 600 key amplifiers, reveals who truly cut through the noise. This report provides a data driven view of the season’s impact - highlighting the debuts that defined SS26 and tracing how digital amplifiers propelled them to global resonance

X Became the Digital Conversation Growth Engine

• NYFW SS26 saw explosive growth, with overall posts surging 79% YoY This leap was largely fuelleded by K-pop star Jungkook’s (BTS) front-row debut at Calvin Klein, generating 2.6M mentions.
• LFW showed a great potential of growth in terms of YoY, yet still share the lowest share of voice across the SS26 season, representing 7% of the total conversation.
• MFW generated 6% growth with 15.9M posts. The conversion led by Prada, Gucci, Giorgio Armani.
• PFW leads YoY growth at 52%, driven by Jonathan Anderson’s Dior debut, which generated 6m posts and peaked on October 1, the day of highest X conversation

Four Key Topics Dominated the SS26 X Conversation

• City-related
• Celebrity + brand-related
• Celebrity-related
• Brand-relate

Key Findings

• Celebrity-related hashtags dominated the discussion, accounting for 55% of all posts.
• Brand-related hashtags followed, representing 29.5% of the conversation.
• APAC influence: all celebrity-related mentions originated from Thai and South Korean profiles, with Thailand contributing 60% and South Korea 40%. 
• APAC celebrities drove 55% of the conversation  
• Fashion week can increase up to 4x daily houses mentions
• X brought nearly 48M views to SS26 live streams

SS26 Key Insights:

• The community of amplifiers consists of four key profiles categories active on X:
• Media Profiles (news and magazine titles)
• Celebrities (ambassadors and friends of the houses)
• KOLs (digital influencers/social commentators, and industry professionals)
• Fandoms (organised communities present with 30K+ followers)

• Media accounted for 51% of amplifiers and produced 36% of all SS26-related content.
• Key Opinion Leaders (KOLs) and fandoms emerged as the most impactful communities in terms of visibility, generating 70% of all SS26 impressions.
• The influence of KOLs and fandoms on X stems from the high volume of posts they generate. KOLs were responsible for 25% of all posts, while fandoms contributed 37%.
• Although celebrities were the least active community on X, according to Lefty’s analysis, they achieved significantly higher impact per post compared to other amplifiers - generating seven times more impressions than media, three times more than creators, and four times more than fandoms. 

For the full report, visit lefty.io.