Weekly entertainment magazine HELLO! has launched a new YouTube series, Style Surgery, based on trending GEO and SEO search queries in the fashion, beauty and lifestyle space. The fortnightly show is presented by stylist Karen Williams in conversation with a rolling panel of guests from HELLO!'s editorial team and its network of well-known voices.

The first two episodes feature Lauren Ramsay, HELLO! Fashion's Deputy Digital Editor, stylist and broadcaster Laura Puddy, and makeup artist and beauty expert Adeola Boyega, discussing summer style questions with Karen.

The long-form show uses animations to highlight brand and product mentions throughout. The content is actionable and an extremely practical way for consumers to put the experts’ tips into motion and add to basket. It will be supported across HELLO!'s platforms, including social edits, in-magazine and digital articles, syndicated content and PR.

Style Surgery's first episode, Summer Solutions: what to wear, where? launched on HELLO!'s YouTube channel 11 August.