Glamour Australia has launched as a social-first, video-led platform. The brand debuted on TikTok and Instagram, with plans to expand to YouTube, a dedicated Australian website and newsletters later this year.

News Corp Australia will publish Glamour Australia under licence from Condé Nast, alongside Vogue Australia, Vogue Living and GQ Australia.

Remy Rippon, previously Senior Beauty and Health Editor at Vogue Australia, has been appointed Editor at the title. In this role, Remy will be responsible for overseeing the brand’s vision, content and audience growth across all platforms. With more than a decade of experience, including her latest role at Vogue Australia and previous work at Net-a-Porter in London, she brings a strong editorial background across beauty, fashion and lifestyle to the role..

Editorial Director and Publisher, News Prestige and Condé Nast titles Australia, Edwina McCann said: “Glamour Australia is an iconic global brand reimagined for a new generation, and we’re launching it in a way that reflects how audiences engage today, social-first and video-led."