Breakout Beauty UK has revealed the eleven finalists selected for its 2026 accelerator programme, as it returns for a second year to help scale the UK's most promising high-potential beauty brands.

Run by Growth Studio, the first-of-its-kind programme is designed to transform UK beauty entrepreneurs into global household names. This year's cohort spans purpose-led skincare, sustainable sunscreen, innovative men's haircare and personalised products for mothers, reflecting the creativity and diversity shaping the future of British beauty.

The Breakout Beauty UK 2026 finalists:

• Shyne (Founder: Alvin Mills) - a clean grooming system for men with curly and afro-textured hair.
• Skin Bunny (Founder: JP Lawrence) - an under-eye product that reduces wrinkles, bags and dark circles fast.
• Skingredients (Founder: Jennifer Rock, "The Skin Nerd") - an education-based skin health system simplifying routines with real results.
• Aegles (Founder: Zoe Williams) - a science-led skin health brand addressing the root causes of acne in women.
• MAYAH (Founders: Jessica Smith & Rebecca Heywood) - clinically tested, premium personal care created specifically for mothers.
• KEATS (Founder: Lucinda Hart) - simplifying and decoding affordable skincare inspired by customers' insights.
• That Good Hair (Founder: Paris Reveira) - a plant-based haircare brand for textured hair and sensitive scalps.
• Selkie (Founder: Cicely Coops) - the UK's only powder-to-liquid sustainable haircare brand with refillable containers.
• Stil (Founder: Tash Hagan) - a mineral-based, planet-friendly sunscreen range made with natural ingredients for sensitive skin.
• Dussl (Founder: Fraser Wilson) - premium, gender-neutral skincare with SPF 50 for daily protection and moisture.
• Bsset (Founders: Ibrahim Abusamra & Mohammed Yaqub) - a men's haircare brand developed by a founder and celebrity barber for curly, coily and wavy hair.

Two brands - one winner and one runner-up - will leave with a commercial support package valued at approximately £850,000. The winning brand will receive a retail launch into 50 Boots stores UK-wide, gold-tier marketing and executive mentorship, plus dedicated business development support from TikTok Shop. The runner-up will receive a launch on Boots.com with silver-tier marketing support and the same level of TikTok Shop support.