Growth Studio has launched Breakout Wellness UK, a new eight-week accelerator designed to help high-potential UK wellness founders scale into retail, attract investment, and build commercially credible businesses - following the success of its Breakout Beauty UK programme, which returned for its second year in 2026 with £1 million in support value and Boots as primary anchor partner.

Applications for Breakout Wellness UK are open until 18 August 2026, with the programme going live on 22 September and culminating in a finale on 19 November. Between 10 and 12 brands will be selected. The programme is fully funded, meaning selected founders pay nothing to participate.

The programme is aimed at founder-led UK wellness brands with early traction, working across categories including supplements and remedies, women’s health, gut health and nutrition, sleep, stress & mood, performance & energy, functional food & drink, and everyday wellness.

Partners include TikTok Shop, HSBC and Finishing Line. Two brands will receive a winner’s package including dedicated TikTok Shop platform support, exclusive creator matchmaking, reduced fees and fulfilment benefits, valued at £150,000 each.

The programme’s Wellness Board includes founders and industry figures from SULT, Unfabled, Thriva Health, Frood, Biomel Gut Health, OVA, Luna Daily, Grace & Green, Free Soul and The Gut Stuff.

Founders accepted onto the programme will receive masterclasses, one-to-one mentoring, PR and brand-building support, direct access to retail buyers through an exclusive Immersion Day, curated investor introductions, pitching masterclasses, and operational support covering warehousing and last-mile delivery. The programme culminates in a Demo Day in Central London where founders pitch to investors, retail buyers, press and industry figures.

To apply and for more information, visit growthstudio.com.