British luxury lifestyle brand Belstaff has appointed W Communications as its retained global social media agency. W has been appointed to deliver standout content and engagement, with a commercially driven social strategy. W will apply an integrated approach to social storytelling and drive interactivity across the brand’s social communities, supporting across seasonal campaigns, collaborations and product launches. The brief sees W nurturing and managing all existing social channels in the UK, Europe and US with an editorial-style programme that creates unique social moments and offers an authentic insight into Belstaff’s curated world. 

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