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American fashion brand Gap collaborates with Hailer Bieber

Date posted on DIARY directory: Wednesday 15th July 2026

American fashion brand Gap collaborates with Hailer Bieber

Gap has partnered with Hailey Bieber to launch The Hailey Jean, a limited-edition denim capsule launching 16 July at 9am ET. The collection reimagines Gap's relaxed denim silhouettes through Hailey's personal style, inspired by the late 1990s.

The capsule includes two relaxed fits: the Extra Baggy and '90s Low Rise Loose. Both feature updated fit proportions, custom washes and "1996" design details referencing Hailey's birth year, alongside her signature printed inside the pocket lining. The collection spans six washes across both fits, with the Low Rise Loose available exclusively on gap.com.

The limited-edition capsule, priced at $89, includes the Extra Baggy Jean in three washes and the '90s Low-Rise Loose Jean in three washes. Both feature custom "1996" detailing integrated into hardware and back patch design, Hailey's signature printed inside the pocket lining, and 100% cotton rigid denim designed to break in over time.

The collection launches 16 July on Gap.com with select styles in all Gap stores across North America. It will also be available in the UK, China, Japan and select international markets.


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