We’re styling our way to a hair-love mission that celebrates real women. Because we believe that ‘doing’ your hair should be fun, empowering and personal. We are totally and utterly obsessed about making vegan and cruelty-free beauty products that are quick, easy and really work.

We are looking for an enthusiastic and conscientious “online expert” to implement an E-Commerce strategy within our growing business, specifically to drive E-commerce sales through our own website and E-Retailer channels BTC, building brand awareness.

We are looking for an enthusiastic and conscientious “online expert” to implement an E-Commerce strategy within our growing business, specifically to drive E-commerce sales through our own website and E-Retailer channels BTC, building brand awareness.

Key Responsibilities

• Develop brand strategy with clear KPI’s to drive ambitious E-commerce revenue;
  • Through UG brand website UK & USA
  • Through Amazon UK & USA
• Ensure all E-commerce activities meet commercial targets - P&L responsibility for this channel, budget management, profitable ROI.
• Create and execute a revenue-generating digital marketing calendar, supporting brand marketing and promotional plans to ensure maximum brand exposure and sales.
• Create compelling end to end campaigns including new product launches, ensuring consistency in execution across SEM, SSM, PPC, and SEO.
• Continuous optimisation of audiences and targeting strategy to maximise ROI of spend.
• Create and execute compelling CRM strategy.
• Maintain relevant, up to date and clean databases of customers and implementing effective email marketing campaigns.
• Further develop our online offering, through initiatives like Subscriptions, Loyalty schemes
• Monitoring website comments and engaging with customers to improve customer experience.
• Accumulate product reviews for UG products across all E-Commerce channels.
• Optimising the customer journey to purchase by ensuring all product listings online are up to date, accurate and engaging.
• Responsibility for forecasting and stock management to support demand from E-Commerce channels, working closely with finance and logistics.
• Weekly/ monthly reporting to key stakeholders on sales performance and KPI’s.
• Management of external agencies if appropriate on the necessary website and computer systems/tools to support appropriate e-commerce capabilities.
• Ensure that all appropriate GDPR requirements are met and robustly managed.

Key Skills

• At least 5 years’ experience in E-Commerce with proven online sales success
• Excellent understanding of online channels – from retailers to social platforms
• Proven Amazon account management experience 
• Strong analytical skills, with ability to manage budgets and deliver strong ROI
• Technologically savvy
• Ability work within a fast dynamic team 

No recruitment agencies

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