Date Posted: Tuesday 22nd October 2024
Date Expires: Saturday 23rd November 2024
Are you a creative, innovative and engaging communicator with a love of skincare and have your finger on the pulse of all things social? TROPIC looking for an experienced Social Media Manager with strong awareness of our category - and the confidence to front our brand awareness plans on social!
Do you spend hours each week on TikTok, have more saved posts on Instagram than you can remember and live for the next big trend? Experienced in bringing those trends to life and creating content that connects? If you’re passionately shouting out YES to the above, then you could be just the person we’re looking for.
You will be an advocate of the Tropic brand, our products, our sales channels, our values and mirror our passion to be a force for good, beyond beauty. Reporting to our Marketing Director, you’ll be helping shout about our mission to help create a healthier, greener and more empowered world. You’ll thrive on working as part of a busy, creative team who are united by one common purpose; to make Tropic one of the go-to skincare and beauty brands in the world!
RESPONSIBILITIES
Strategy & Growth Plan:
- Develop and execute comprehensive social media strategies to enhance engagement and conversions across platforms like TikTok, Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
- Spearhead growth initiatives and campaigns to elevate Tropic Skincare's social presence.
- Key focus on TikTok growth: Lead the TikTok channel strategy, with a focus on launching and optimising TikTok Shop in the UK.
Content & Collaboration:
- Lead content creation efforts, including developing and featuring in content that supports the brand's message and engages, educates and entertains the audience.
- Collaborate across departments to integrate social media with broader marketing, PR, and corporate initiatives.
Leadership & Team Management:
- Manage the social media team and projects, fostering a collaborative environment among coordinators, designers, copywriters, and community managers.
- Directly supervise and develop the Social Media Coordinator and ensure alignment of content creation, scheduling, and performance reporting.
Analytics & Performance:
- Conduct market analysis and manage SEO optimisation to enhance content discoverability and drive traffic.
- Regularly analyse social media performance to adapt and refine strategies, reporting insights to stakeholders.
Engagement & Community Management:
- Design interactive features and manage community interactions to boost user experience and community spirit.
- Support the customer support team with community management and give guidance/ideas for customer interactions.
- Develop and enforce protocols for social media crisis management to safeguard and promote the brand's reputation.
ABOUT YOU
- Highly motivated, creative, and organised with an enthusiasm for connecting with people.
- Confident presenter, you must be able and willing to appear in our social content regularly and present often to senior stakeholders.
- At least 5-7 years' experience within social media management, with a track record of success in growing a brands’ channels.
- A love of customer engagement, with the goal of turning browsers into customers and customers into advocates.
- Strong attention to detail – with a keen eye for spelling and grammar.
- Strong creative eye with a solid understanding of social media best practice and content.
- Extensive knowledge of social media platforms, you stay abreast of upcoming planned updates and new emerging platforms/features.
- Experience launching on TikTok shop would be a huge advantage.
ADDITIONAL
- Full time role: 9am - 5pm, Monday to Friday (with occasional attendance required at evening or weekend PR/corporate events).
- Hybrid working with a minimum of 3 days a week required in the office.
- Office is located just three minutes’ walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon – both 20 minutes away. Approx. 30 mins travel time from Southwest London, 35 mins from South London (Brixton, Stockwell etc.)
- Position is available immediately.
- Starting salary of £45,000, negotiable based on experience. We’d encourage anyone who thinks they could add value to our business to apply!
Apply here.
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