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SASSOON - UK PR & Marketing Manager

Date Posted: Friday 16th June 2017
Date Expires: Saturday 15th July 2017

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SASSOON is looking for a pro-active in-house UK Marketing & PR Manager to join their vibrant but small team.

Applicants should have significant Marketing, Digital and PR experience in the hair/beauty industry with press relations and success in delivering effective campaigns. Excellent verbal and written communication skills are essential.  Enthusiasm, self-motivation and creativity are also critical to this role. 

RESPONSIBILITIES:

The UK Marketing & PR Manager will support the strategic direction and delivery of the Marketing Plan across our UK Salons and UK Academy.                                                                                      

MARKETING:

  • Work closely with the International Marketing Director on all projects.
  • Strategically plan and oversee Marketing and PR activity over the year.
  • Oversee the implementation of the annual retail marketing plan working with International Marketing Director and Account Managers at Wella, GHD and L’Oréal.
  • Ensure brand experience across multiple channels (in salon / academy, print and digital) and storytelling is connected, relevant and adds value.
  • Coordinate marketing needs for all brand collateral including seasonal marketing initiatives, local requests, salon imagery, etc.
  • Liaise with regional shopping centres to ensure participation of opportunities, raising awareness of salons locally
  • Work as a core part of the team, liaising with different business functions and disciplines to ensure alignment. Build and foster relationships with all Salons and the UK Academy.

SOCIAL & DIGITAL:

  • Oversee ongoing website activity and uploading content via in-house CMS.
  • Work in partnership with the Digital Marketing Co-ordinator to deliver social/CRM campaigns to strengthen the Sassoon Salon and Academy brand.
  • Manage and monitor all Salon social media platforms, including Facebook, Twitter and Instagram
  • Create and capture compelling content from various sources for use across website and social media channels.
  • Identify original digital and social opportunities

PR:

  • Liaise with International trade publications, local/regional publications, bloggers and digital media to execute strategic plans and garner coverage.
  • Build authentic relationships with key beauty influencers that result in authentic earned editorial.
  • Identify and develop opportunities aligned with brand vision and strategy, including London Fashion Week and Regional events where applicable.
  • Placement of advertorials in local markets.
  • Writing all press releases, liaising with Graphic Designer in terms of creative.

OTHER:

  • Budget management
  • Administrative Tasks - IT Skills: Word, PowerPoint and Excel
  • Participate in brainstorms for PR and Marketing initiatives
  • Working closely with International Marketing Director on other ad hoc projects
  • People management

THE IDEAL CANDIDATE

  • 4+ years in a similar role
  • Strong organisational skills
  • Proven ability to work quickly and efficiently with accuracy and attention to detail
  • Team player with a positive “can do” attitude
  • Able to adapt to a fast paced environment, multi-task and hit the ground running
  • Excellent interpersonal and written English skills
  • Strong understanding of current online marketing concepts, strategy and best practice 

To apply, please email your CV and covering letter including current salary details and daytime telephone number to helen.lewis@vidalsassoon.co.uk

Please mention DIARY directory when applying for this position

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