H&M - PR & Communications Manager
Date Posted: Tuesday 27th June 2023
Date Expires: Wednesday 5th July 2023
Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.
H&M is on a journey to become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business, and you, as PR & Communications Manager will play a key role in this.
On this journey we’re all working together to create the best omni customer offer for our customers and as PR & Communication Manager you will be a key player in making this happen. Together with the rest of the Customer Activation team, you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.
You collaborate closely with the Regional Communications team and the wider UK&IE Customer Activation Team to be able to find synergies and maximize the effect of our earned communication. You lead the Sales Market’s PR & Communications team in accordance with H&M values, standards, policies and procedures. You support the teams with strategic input in order to ensure the best possible result.
Key responsibilities include:
- Based on insights from your responsible markets, and with H&M’s customer in focus set goals, you set priorities and strategies on a yearly basis to meet the regional overall objectives
- You take proactive responsibility for ensuring that the communications team and its activities cover current and future regional needs
- Building, strengthening and protecting the H&M brand by overseeing trustworthy local communication
- Executing proactive and reactive Media Relations strategies to support regional objectives, as well as securing strong crisis management routines and response when needed
- Working with (and adapting where needed) the Regional communication plan, and giving high level input on strategic approaches when it comes to Regional Customer Activation planning
- Ensuring that your team is focused on delivering against the focus areas set out in the Regional strategy, driving engagement and buy-in
- Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value
- Creating conditions to enable performance of teams and individuals, identifying and developing diverse talents in order to build the local Communications department now and in the future
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.
Besides your personality we see that:
- A communication degree/ equivalent relevant qualification, and at least 5 years’ experience from similar positions and/or within PR/Communications
- Proven strategic communication planning, media relations and issues/crisis management skills
- You have a strategic and analytical mindset with strong planning and prioritizing skills, and you understand synergies between owned, paid & earned media
- You have excellent communication skills, including fluent written and spoken English, knowledge in other languages is meriting
- Proven track record in creating movement in brand perception through PR & communications activities and knowledge and experience of working with local media (fashion & corporate). Having a good network with journalists, stylists and influencers is an advantage.
- Previous experience from managing teams including leading other leaders
- Experience of being a part of senior management team, ensuring strong collaboration and integration of communication
- Experienced buyer of creative services
- Competence within digital/tech and omni ways of working is meriting
No recruitment agencies
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