CurrentBody - Senior Influencer Marketing Manager (Alderley Edge)
Date Posted: Thursday 17th October 2024
Date Expires: Monday 18th November 2024
About Us:
We are CurrentBody, The Beauty Tech Experts. We are the global leaders in beauty tech, bringing the latest and most effective beauty products to customers across the globe. We are pioneers of one of the most talked about beauty products in recent years, our anti-ageing CurrentBody Skin LED mask and we are making luxury beauty devices accessible to millions. With over 20 international ecommerce sites, we are strategic partners of some of the most exciting and innovative beauty companies too. As we continue to disrupt the beauty market with innovations, category expansion and expert service, we are building a team to drive our growth over the coming years from our Headquarters in Cheshire, England.
About the Team:
The influencer marketing team is the growth engine of CurrentBody and works at the intersection of influencer marketing and partnerships. The team is responsible for discovering and managing talent of all sizes and across all platforms to drive traffic, awareness and sales through campaign activations.
About the Role:
We are seeking a Senior Influencer Marketing Manager who is passionate about beauty tech and is results-oriented. In this role, you will be responsible for developing and executing a data-driven influencer marketing strategy that enhances brand visibility, engagement, and sales across multiple channels. We’re looking for a candidate with proven experience working towards specific KPIs, including campaign performance metrics, influencer engagement rates and revenue growth.
- Formulate and implement a high-impact influencer marketing strategy across multiple territories that aligns with CurrentBody's focus on driving brand awareness and sales growth.
- Lead end-to-end influencer campaigns, ensuring all activities are aligned with business objectives and driving measurable results.
- Define KPIs and targets for each campaign, regularly monitoring performance.
- Analyse campaign performance data including engagement rates, conversion rates, and overall ROI to derive actionable insights.
- Establish and maintain strong relationships with key influencers and content creators to drive collaboration and ensure brand alignment.
- The ideal candidate should be confident in coaching and mentoring a team.
- Manage influencer budgets effectively, negotiating contracts to maximise ROI while ensuring impactful campaign execution.
- Stay updated on industry trends, competitor activities, and emerging platforms to refine influencer marketing strategies.
- Cross-functional Collaboration
- Plan and execute influencer events, product launches, ensuring each event is designed to achieve specific business targets and drive engagement.
Candidate Requirements:
- Experience in a similar influencer marketing role, with a proven record of driving successful campaigns for beauty or tech consumer brands.
- Experience in managing or mentoring team members, with a focus on fostering a high-performance culture and driving target achievement.
- Strong analytical skills with experience in tracking and reporting campaign performance metrics.
- Innovative thinker with the ability to develop creative and effective campaign strategies that resonate with audiences and drive results.
- Excellent written and verbal communication skills, capable of crafting compelling pitches and building strong influencer relationships.
- Strong project management abilities, with a track record of managing multiple campaigns and deadlines in a fast-paced environment.
Some of our Benefits:
- Competitive Salary
- Staff Discount
- Supported Studies
- EAP Scheme
- 4 days in office, every Wednesday from home
- On-site subsidised gym
- Free Parking
- Regular Social Events
- Cycle to work scheme
- Subsidised travel from Manchester
Apply here.
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