Date Posted: Wednesday 2nd September 2020
Beauty website is looking to collaborate with brands who are willing to share product samples to hit its target BAME audience. During COVID-19 the publication as realised that many brands have failed to acquire authentic ratings and reviews from BAME audiences, which has resulted in non-movement for their ranges.
The publication is wanting to drive authentic content, inspire awareness and advocacy, supercharge product launches and heat up sales of in-market items through: Content creative across its website and digital marketing channels and gifting and sampling as part of its onsite campaign to match a brand's products with active consumers to provide ratings and reviews/create social content.
Please contact the journalist by 2 October with interest and for more information.
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