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Louella Belle - PR Manager (Maternity Cover)

Date Posted: Monday 13th February 2017

Date Expires: Monday 13th March 2017

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We are a cosmetic distribution company that has been established for some 25 years. We specialise in distribution of nail care brands on both a business to business and business to consumer level. Known for our innovation within the nail industry, we offer a wide portfolio of brands and consider each to be best in class for their purpose. This innovation is applied to all aspects of the business, including marketing, PR and design.

You will be joining an expanding in-house marketing and PR team as Acting PR Manager, reporting to the Head of Marketing. Brands under Louella Belle include Artistic Nail Design, Morgan Taylor and Seche, among others.


Job Description:

We are looking for a PR Manager on a temporary contract basis to cover maternity leave. The role is suited to a PR Manager or experienced Senior Account Executive looking to make the next step in their career, to run consumer and trade PR in-house. The successful candidate will be required to forge strong communication links externally and internally and offer support to all aspects of the business. You will be an enthusiastic team player with excellent organisational, communication and writing skills and should also possess exceptional attention to detail. You will need to be confident in your ability to drive and direct media relations in-house.

Core Responsibilities:

  • Working with the Head of Marketing to create PR strategies and effectively roll these out across a variety of brands and audiences
  • Being the main point of contact for both consumer and trade beauty press
  • Maximising press coverage for the brands in both print and online – building press interest in existing products and creating excitement for new launches
  • Identifying and driving growth in key media targets
  • Ensuring press releases are on-brand and written to a superior standard
  • Playing a pivotal role in event and brand launches
  • Tracking and analysing activity performance, coordinating and generating reports
  • Working as an essential element of the marketing team, ensuring that PR activity is completely integrated and supportive of product launches
  • Have a willingness to get involved at all levels including hands-on application of PR skills to ensure the smooth running of the marketing department
  • Organising and managing press events

Essential Skills:

  • A minimum of three years’ experience within the beauty PR sector
  • Educated to graduate level
  • Superior communication skills, with a portfolio of written work
  • A proven track record of securing press coverage for a variety of beauty brands
  • Established relationships with journalists at national, consumer, lifestyle and women's press media outlets
  • Experience of implementing and managing press events
  • Ability to creatively and strategically plan PR campaigns
  • Strong knowledge of the beauty industry
  • Able to work effectively to tight deadlines with strong time management skills

Beneficial Skills:

  • Experience of managing brands both in-house and in an agency
  • Social media experience
  • Experience and interest in digital media and a keen eye for accelerating digital penetration
  • Knowledge & understanding of budgeting processes
  • Experience of managing trade PR

Location: Borehamwood, Hertfordshire

Salary: Competitive - DOE
Work in conjunction with: Marketing, design
Job Type: Fixed Term - Maternity Cover (F/T) Monday to Friday – from 9am to 5.30pm
Start Date - ASAP - November 2017

To apply, please send your CV and covering letter to


Please mention DIARY directory when applying for this position.

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