Little Red Rooster has been appointed by female-founded sports bra brand MAAREE to lead its UK PR and press office activity, with a brief to grow awareness of the brand and establish it as a leading authority in sports bra technology and breast support.

The seven-month partnership began in July 2026 and runs until January 2027. The agency will lead a full-service press office spanning national, sport and fitness, consumer lifestyle and wellness media.

Founded by sports engineer and former product tester Mari Thomas-Welland, MAAREE creates sports bras engineered to tackle breast movement and discomfort during exercise. Its products feature the brand's registered Overband® technology, designed to reduce upward breast movement, while also providing a free online fitting service.

Little Red Rooster has been tasked with taking the MAAREE story beyond traditional sportswear coverage. The campaign will combine creative feature pitching, product placement and reviews, founder profiling, expert commentary and reactive media opportunities, with activity built around key moments in the sporting and consumer calendar.