The winners of the Pure Beauty Awards 2026 have been revealed, with start-ups and beauty giants alike taking home trophies across 21 categories. The ceremony took place at London’s Grosvenor House on 15 October and marked the Pure Beauty Awards’ 25th anniversary.

More than 300 people attended the event, which was hosted by beauty journalist, brand founder and diversity advocate Ateh Jewel. To mark the 25-year milestone, the Pure Beauty Global Awards and the Pure Beauty Awards UK were combined into one single flagship event. Winners were determined via a new dual process: an independent panel of beauty industry experts selected the ‘Judges Choice’, while the general public voted for the ‘Readers Vote’.

Who are the winners of the Pure Beauty Awards 2026?

Tool or Device

Best Tool or Device

• Judges Choice - Shark, CyroGlow
• Readers Vote - AVOLOGI, LUMNEN

Body Care

Best Body Care Product

• Judges Choice - NEOM WELLBEING, PERFECT NIGHT’S SLEEP MAGNESIUM BODY BUTTER
• Readers Vote - ELEMIS, PRO-COLLAGEN MARINE BODY CREAM

Best Bath and Shower Product

• Judges Choice - GRACE COLE, Radiant Blossom Cream Oil Body Wash
• Readers Vote - BAYLIS & HARDING, GOODNESS. COCONUT, VANILLA & SHEA NATURAL BODY WASH

Best Sun Care Product

• Judges Choice - litt SUN, SUN CHEEK STICK MINERAL SUNSCREEN SPF 50+
• Readers Vote - 2btanned, SPF 50 protect & tan

Fragrance

Best Fragrance

• Judges Choice - Brioni, IRIS EXQUIS
• Readers Vote - aaron terence hughes, hombre

Hair Care

Best Hair and Scalp Product

• Judges Choice - CUT BY FRED, VEGAN REPAIR CREAM
• Readers Vote - MONAT, IR CLINICAL Hair Thinning Defense SCALP SERUM

Best Hair Prep or Styling Product

• Judges Choice - SCANDINAVIAN BIOLABS, SEA MINERAL SPRAY
• Readers Vote - CURL JAR, Style + Treat Curl Activator

Make-up

Best Lip Product

• Judges Choice - LANEIGE, GLAZE CRAZE TINTED LIP SERUM
• Readers Vote - CLINIQUE, almost lipstick black honey

Best Eye or Brow Product

• Judges Choice - MAKEUP BY MARIO, ETHEREAL EYES: THE ORIGINAL
• Readers Vote - DOUVALL’S, ARGAN BROW TINTED GROWTH SERUM

Best Complexion Product

• Judges Choice - SCULPTED BY AIMEE, Cream Cushion Foundation
• Readers Vote - Kohll Beauty, FORT FFix Selamento Blindado

Natural & Organic

Best Natural and Organic Product

• Judges Choice - wype, Starter Bundle
• Readers Vote - TROPIC, SUN SPRITZ facial tanning mist

Professional Beauty

Best Professional Product or Treatment

• Judges Choice - HD BROWS, BROW SCULPT ONE STE
• Readers Vote - SIMON OURIAN M.D., The Core Daily Essentials

Skin Care

Best Moisturiser

• Judges Choice - THIS IS SILK, RICH SILK CREAM
• Readers Vote - ATOMY, ABSOLUTE CellActive NUTRITION CREAM

Best Serum

• Judges Choice - DR. VANITA RATTAN, Antioxidant Power Serum
• Readers Vote - TRINNY LONDON, Take Back Time SKIN VITALITY ELIXIR

Best Cleanser

• Judges Choice - TROPIC, RENEWING CLEANSER
• Readers Vote - gem & tonic, Nourishing Cream Cleanser

Best Face Mask or Exfoliator

• Judges Choice - AQUAMAX, The Ultimate Orchid Exo-PDRN Repair & Soothe Super Mask
• Readers Vote - medicube, PDRN PINK COLLAGEN GEL MASK

Wellness

Best Wellness Product

• Judges Choice - SPA CEYLON AYURVEDA, SLEEP INTENSE DREAM BALM
• Readers Vote - Flourish Emporium, Calm

Outstanding Innovation

Best Marketing Campaign

• Judges Choice - The Ordinary, The Periodic Fable
• Readers Vote - The Ordinary, The Periodic Fable

Best Collaboration

• Judges Choice - Jo Malone London x Paddington Orange Marmalade Cologne
• Readers Vote - floral street, enchanted masquerade for BRIDGERTON

Best New Indie Brand

• Judges Choice - The Monte Club
• Readers Vote - CASSIE

Rising Star in Beauty

• Ruth De Leo

For more information, visit cosmeticsbusiness.com.