Percy & Reed has appointed Leeds-based digital marketing agency Flaunt Digital to deliver its e-commerce growth strategy across content, technical SEO and paid media.

Flaunt Digital will lead an integrated e-commerce strategy focused on increasing organic visibility, enhancing website performance and driving customer acquisition. The agency will develop and execute a long-term digital growth strategy combining technical optimisation with content and paid media activity.

Percy & Reed launched in 2013. Its product portfolio spans shampoos, conditioners, treatments and styling products.