Advertising Standards Authority (ASA) has announced that it has launched a new dedicated page, highlighting individual influencers who, despite being put on notice that they would face further sanctions if they did not follow the advertising rules, have repeatedly failed to disclose when their Instagram posts are ads.

In March this year, ASA released its Influencer Monitoring Report, examining levels of ad disclosure on Instagram through 122 UK-based influencer accounts. It discovered inconsistent disclosure through Stories, posts and Reels, with its rules being followed (when posts were ads) only 35% of the time.

In response to ongoing rule-breaking following this monitoring sweep, ASA has decided to launch the non-compliance webpage that will name influencers who have broken its rules.

Named influencers will be on the webpage for three months and subject to a period of enhanced monitoring spot checks.

ASA Chief Executive, Guy Parker says: "We prefer to work with influencers and brands to help them stick to the rules, but the first influencers to be named on this list have been given every opportunity to treat people fairly about their ads. It’s not difficult: be upfront and clear when posts and Stories are ads. If this doesn’t bring about the changes we expect, we won’t hesitate to consider further sanctions."

For more information please visit the dedicated page here.