CreatorIQ releases top UK and USA beauty and fashion brands in September 2026
BEAUTY
| FASHION
| INDUSTRY|INSIGHT
CreatorIQ releases top UK and USA beauty and fashion brands in September 2026
Date posted on DIARY directory: Monday 12th October 2026
CreatorIQ has revealed its Top 10 Leaderboard for September 2026, ranking the top brands by Total Earned Media Value (EMV) across apparel, cosmetics, and skincare in the UK and USA.
Earned Media Value is an influencer marketing metric used to quantify the value of social media content. EMV measures engagement with social media content about a brand that is created by a third party.
UK - Apparel
| Rank | Brand | Total EMV | Post Count |
|---|---|---|---|
| 1 | Marks & Spencer | $49.2M | 14.4k |
| 2 | Zara | $42.2M | 10.5k |
| 3 | Adidas | $37.8M | 10.2k |
| 4 | Primark | $35M | 10.9k |
| 5 | Nike | $29.7M | 7.8k |
| 6 | H&M | $26.8M | 7.1k |
| 7 | SHEIN | $18M | 8.2k |
| 8 | Gymshark | $15.2M | 4.2k |
| 9 | UNIQLO | $9.3M | 2.2k |
| 10 | Marks & Spencer Style | $9.2M | 3.8k |
UK - Cosmetics
| Rank | Brand | Total EMV | Post Count |
|---|---|---|---|
| 1 | Charlotte Tilbury | $28.7M | 9.7k |
| 2 | Huda Beauty | $25.3M | 7.3k |
| 3 | MAC | $23.9M | 7.4k |
| 4 | NYX Professional Makeup | $23.1M | 6.5k |
| 5 | L’Oréal Paris (Cosmetics) | $20.3M | 3.9k |
| 6 | NARS | $17.3M | 4.6k |
| 7 | Maybelline | $17.2M | 4.7k |
| 8 | Fenty Beauty | $16.1M | 3.8k |
| 9 | Saint Laurent (YSL) (Cosmetics) | $15.7M | 3.4k |
| 10 | E.L.F. | $12.2M | 3.8k |
UK - Skincare
| Rank | Brand | Total EMV | Post Count |
|---|---|---|---|
| 1 | MEDICUBE | $12.6M | 6.8k |
| 2 | RHODE Skin (Skincare) | $10.9M | 3.6k |
| 3 | Erborian | $6.6M | 1k |
| 4 | L’Oréal Paris (Skincare) | $6.2M | 1.9k |
| 5 | CeraVe | $5.6M | 1.7k |
| 6 | Beauty of Joseon | $5.5M | 2.6k |
| 7 | Anua | $4.8M | 2.2k |
| 8 | Tatcha | $4.6M | 1.4k |
| 9 | La Roche-Posay | $4.6M | 1.7k |
| 10 | Kiehl’s | $4.2M | 1.6k |
USA - Apparel
| Rank | Brand | Total EMV | Post Count |
|---|---|---|---|
| 1 | Nike | $134.5M | 45k |
| 2 | SHEIN | $103.2M | 31k |
| 3 | Adidas | $85.8M | 28.3k |
| 4 | Zara | $69.1M | 21.4k |
| 5 | Fashion Nova | $59.8M | 20.7k |
| 6 | H&M | $47.9M | 12.3k |
| 7 | Gymshark | $47.7M | 10.2k |
| 8 | Coach | $46.5M | 15.4k |
| 9 | Ralph Lauren | $39.8M | 13k |
| 10 | YoungLA | $39.6M | 6.5k |
USA - Cosmetics
| Rank | Brand | Total EMV | Post Count |
|---|---|---|---|
| 1 | Huda Beauty | $91.9M | 22.7k |
| 2 | MAC | $82.9M | 22.7k |
| 3 | E.L.F. | $72.3M | 24.2k |
| 4 | Charlotte Tilbury | $72.2M | 18.6k |
| 5 | NYX Professional Makeup | $72M | 19.9k |
| 6 | Morphe | $67.7M | 19.7k |
| 7 | L’Oréal Paris (Cosmetics) | $66.1M | 14.2k |
| 8 | Maybelline | $65.4M | 21.6k |
| 9 | Rare Beauty | $57M | 15.9k |
| 10 | Fenty Beauty | $47.9M | 16.8k |
USA - Skincare
| Rank | Brand | Total EMV | Post Count |
|---|---|---|---|
| 1 | RHODE Skin (Skincare) | $57.2M | 17.7k |
| 2 | MEDICUBE | $52M | 28.4k |
| 3 | Summer Fridays | $29.6M | 11.3k |
| 4 | Anua | $27.4M | 7.8k |
| 5 | La Roche-Posay | $22.2M | 7.5k |
| 6 | EADEM | $22.1M | 9.2k |
| 7 | Tatcha | $20.2M | 7.4k |
| 8 | CeraVe | $20.1M | 7k |
| 9 | Kiehl’s | $17.5M | 7k |
| 10 | Bath & Body Works | $17.2M | 5.9k |
For more information, visit creatoriq.com.