about Diary Directory

Diary Directory was launched in 1993 and has become the definitive reference resource. a quarterly, A5 format book, it is perfectly portable for busy media professionals on the go. As we know how reluctant subscribers are to share this precious resource, additional copies of Diary Directory can be bought for use by colleagues for just £30 each!

In 2006 the new Diary website was launched, with online access to the very latest contact information from Diary Directory in a format that can be filtered and searched by your specifications. Please view the search Diary Directory pages to see the results lists you could achieve with just the click of a mouse!

Diary Directory is the media professionals' bible, including contact information for:

• Over 10,000 fashion, beauty & lifestyle designers, brands and products.
• Nearly 3,000 PR consultancies and in-house press offices.
• Over 4,000 UK media contacts on national newspapers, consumer magazines, regional press, trade publications, e-zines, television, radio, cable and satellite.
• Nearly 400 agencies and their clients.
• Over 4,500 freelance and creative contacts including journalists, stylists, photographers and make-up artists. Contact details for many celebrities can also be found in the online version.
• Nearly 1,500 other useful contacts such as studios, party organisers, florists, restaurants and caterers.

A veritable mine of information!

---

Diary was founded in 1968 to fill a communications gap between professional promoters in the worlds of fashion, beauty and lifestyle, including homes & interiors, food & drink and places & venues.

Since then, this monthly publication has provided a vital link between busy journalists, editors, public relations consultants, publishers, advertising agencies, exhibition organisers, model agencies, photographers, hair & make-up artists and cosmetic & fragrance houses.

Every month Diary keeps you informed with dependable, reliable information, essential in this fast-moving industry.

Who's Whose lists client changes among the PR consultancies and agencies.

On the Move & Media & Publishing News help you keep contact and mailing lists up to date.

What's News & Instant Info feature unbiased information on new products and are also available to view online.

Poodlings is exclusive to the website and will explore different types of product or brand, be it bras for the bigger bust, cellulite-fighting treatments, luxury luggage, non-alcoholic wines or bed linen.

Diary Dates lists exhibitions, events and press days in a comprehensive calendar. The online Diary Dates includes provisional bookings to further assist PRs when planning their own event. For further information about Diary Dates please contact Holly on T: +44 (0)20-7724 7770.

Job Lot in the published issue and online for all site visitors to browse, advertises current vacancies. If you are looking for a new career in the industry, be sure to bookmark this page!

'We received some brilliant CVs from an ad we placed for a PR Manager with Diary and hired someone three days after we placed the ad!’'

---

MediaBox was launched online in 2007 – further helping PRs to communicate with press.

This online service allows PRs who subscribe to Diary to compile and save press lists from all the journalists listed in the live Diary Directory database. Files, including high res images and press releases, can then be uploaded and organised in MediaBoxes. The instant a MediaBox is linked to a press list, all the journalists in that list have access to view and download the contents in their own online, secure MediaBox area.

PRs can see a report of which journalists have downloaded what, and/or to request their press list as labels. More and more press prefer to receive information in non-paper form, and MediaBox will provide the perfect solution!

All journalists and stylists listed in Diary Directory will have free access to their own firewall and spam-free MediaBox area where they can view thumbnails of images before choosing to download. Journalists can choose how often they want to be alerted about new postings in their MediaBox area – by new posting, or a daily/ weekly summary.

If you are a lifestyle journalist (working across areas such as fashion, beauty, health, homes & interiors, travel, food & drink) and would like to have your own MediaBox area, simply make sure you are listed in Diary Directory. All listings are free of charge! Contact Sarah or Katherine to see if you are already listed in Diary Directory, or complete the register as a journalist form in the MediaBox area.

---

Exclusive to Diary subscribers is the helpline service - helping to track down the elusive and exclusive. For anything not listed in Diary Directory, help planning an event date, or when simply seeking advice, subscribers are encouraged to get in touch with the friendly Diary team.

---

Diary also publishes an official schedule for London Fashion Week, mailed direct to our subscribers twice a year.

---

Advertisers in Diary & Diary Directory are given instant exposure to top professionals in the industry, whether to promote a service, fill a vacancy or simply to increase brand awareness. Both Diary and Diary Directory contain colour and mono advertising throughout, including the sought-after covers, which are often booked months in advance. Online opportunities include banner advertisements, enhanced listings and site sponsorship.

Enhanced listings in the online Diary Directory include a hyperlinked logo and 200 characters of text of your choice. This will ensure your entry stands out from the competition!

Our competitive advertising rates take the message straight to the decision-makers. To discuss advertising opportunities and rates, please contact Katherine on T: +44 (0)20-7724 7770.

---