about Diary Directory

Diary Directory was launched in 1993 and has become the definitive reference resource. a quarterly, A5 format book, it is perfectly portable for busy media professionals on the go. As we know how reluctant subscribers are to share this precious resource, additional copies of Diary Directory can be bought for use by colleagues for just £30 each!

In 2006 the new Diary website was launched, with online access to the very latest contact information from Diary Directory in a format that can be filtered and searched by your specifications. Please view the search Diary Directory pages to see the results lists you could achieve with just the click of a mouse!

Diary Directory is the media professionals' bible, including contact information for:

• Over 10,000 fashion, beauty & lifestyle designers, brands and products.
• Nearly 3,000 PR consultancies and in-house press offices.
• Over 4,000 UK media contacts on national newspapers, consumer magazines, regional press, trade publications, e-zines, television, radio, cable and satellite.
• Nearly 400 agencies and their clients.
• Over 4,500 freelance and creative contacts including journalists, stylists, photographers and make-up artists. Contact details for many celebrities can also be found in the online version.
• Nearly 1,500 other useful contacts such as studios, party organisers, florists, restaurants and caterers.

A veritable mine of information!

---

Diary was founded in 1968 to fill a communications gap between professional promoters in the worlds of fashion, beauty and lifestyle, including homes & interiors, food & drink and places & venues.

Since then, Diary has provided a vital link between busy journalists, editors, public relations consultants, marketing professionals, publishers, advertising agencies, exhibition organisers, model agencies, photographers, hair & make-up artists and cosmetic & fragrance houses.

In 2011, the monthly published Diary was replaced with a DIARYdaily email to help keep readers up to speed with the latest news in this fast-paced industry:

DIARYdaily online and in email format includes:

• Client changes
• Key staff appointments
• Companies and people on the move
• Media & publishing news
• Upcoming fashion, beauty and lifestyle launches and collaborations
• Editorial requests from journalists
• Industry dates
• Latest industry vacancies

Make sure Diary editor, Holly Buckley is on your mailing list for news, announcements and press releases to be included: holly@diaryd.com

What people say about Diary JOB LOT:

“After a couple of months searching for the right candidate on other advertising platforms, I was at the point of giving up! DIARY directory was advised to me by a colleague and we gave it a go. I had several higher profile candidates come through the door, and I am pleased to say we have found a very promising Press Officer. Many thanks to DIARY.”
Totally UK

“Fab thank you - we will definitely use you again!”
Harrods

“I advertised the position at my company in various media but by far the best and most relevant response was via the Diary. I now have an excellent new member of staff . . . and won’t waste money using any other advertising routes again!”
nbpr

---

MediaBox was launched online in 2007 – further helping PRs to communicate with press.

This online service allows PRs who subscribe to Diary to compile and save press lists from all the journalists listed in the live Diary Directory database. Files, including high res images and press releases, can then be uploaded and organised in MediaBoxes. The instant a MediaBox is linked to a press list, all the journalists in that list have access to view and download the contents in their own online, secure MediaBox area.

PRs can see a report of which journalists have downloaded what, and/or to request their press list as labels. More and more press prefer to receive information in non-paper form, and MediaBox will provide the perfect solution!

All journalists and stylists listed in Diary Directory will have free access to their own firewall and spam-free MediaBox area where they can view thumbnails of images before choosing to download. Journalists can choose how often they want to be alerted about new postings in their MediaBox area – by new posting, or a daily/ weekly summary.

If you are a lifestyle journalist (working across areas such as fashion, beauty, health, homes & interiors, travel, food & drink) and would like to have your own MediaBox area, simply make sure you are listed in Diary Directory. All listings are free of charge! Contact Sarah to see if you are already listed in Diary Directory.

---

Exclusive to Diary subscribers is the helpline service - helping to track down the elusive and exclusive. For anything not listed in Diary Directory, help planning an event date, or when simply seeking advice, subscribers are encouraged to get in touch with the friendly Diary team.

---

Advertising through Diary offers instant exposure to top professionals in the industry, whether to promote a service, fill a vacancy or simply to increase brand awareness. The published Diary Directory contains colour advertising throughout, including the sought-after covers. Online opportunities include banner advertisements and enhanced listings.

Our competitive advertising rates take the message straight to the decision-makers. To discuss advertising opportunities and rates, please contact Sarah on T: +44 (0)20-7724 7770.

---